PG Ldl Case - 5558 Words

Procter Gamble Company (A) In November 1981, Mr. Chris Wright, Associate Advertising Manager of the Packaged Soap Detergent Division (PSD) of the Procter Gamble Co. (PG) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that PG now manufactured and sold three leading LDL brands, holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input from the three LDL brand managers who reported to him, as well as his own knowledge of the LDL category, Wright believed there were three major opportunities for volume growth: (1) the introduction of a new brand, (2) a†¦show more content†¦This information was key in helping the brand groups to recommend action which would maximize volume and profit growth. Advertising services department. Within the department, there were nine staff groups which serviced the advertising department . These were market research, art and package design, TV commercial production, media, copy services, field advertising, marketing systems and computer services, promotion and marketing services, and advertising personnel. PSD market research included the following: 1. Market analysis, including bimonthly syndicated market data that PG purchased from A.C. Nielsen Co., as well as selected data purchased from Nielsen, Selling Areas Marketing, Inc. (SAMI) and other suppliers for test markets. 2. Consumer research, including studies to: a. monitor how consumers used products and track consumer usage of, attitude towards, and image of PG and competitive brands; b. test the performance of current products and possible product modifications under in-home usage conditions; and c. evaluate the advertising, packaging, promotion and pricing of PG brands; also, to evaluate the potential of new-product ideas, using such techniques as concept research and simulated test markets. Light-Duty Liquid Detergents During the 1940s, most U.S. consumers used powdered laundry detergents to wash their dishes. Research indicated, however, that consumers foundShow MoreRelatedThe Light Duty Liquid Detergents (Ldl) Market1428 Words   |  6 PagesI. Executive Summary Chris Wright, associate advertising manager of Packaged Soaps and Detergents (PSD) division at Procter and Gamble (PG) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand, (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he mustRead MorePG, Light Duty Liquid Detergents2257 Words   |  10 Pagesi)Budget Allocation: The LDL managers of Ivory Liquid, Dawn, and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate Lever, who spends a higher percentage on promotion. The marketing budget for H-80 is $60 million for the first year, which includes $18 million on advertising, $37 million on promotion, and $5 million of miscellaneous marketing expenses. ii)Scheduling of LDL Promotional Events: TheRead MorePG, Light Duty Liquid Detergents2266 Words   |  10 Pagesi)Budget Allocation: The LDL managers of Ivory Liquid, Dawn, and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate Lever, who spends a higher percentage on promotion. The marketing budget for H-80 is $60 million for the first year, which includes $18 million on advertising, $37 million on promotion, and $5 million of miscellaneous marketing expenses. ii)Scheduling of LDL Promotional Events: TheRead MoreCase Study About Procter and Gamble Company1228 Words   |  5 PagesProcter and Gamble Company Case Analysis This case study analysis focused on Procter and Gamble Company’s marketing plans and strategic options on its light-duty liquid brands (LDL). Procter amp; Gamble is the world’s largest producer of household and hygiene products. By 1981 Pamp;G operated in 26 countries and sales totaled $11.4 billion with 90 consumer and industrial products manufactured in the United States. The case study provided some very detailed data analysis and reports in terms ofRead MoreAssignment 1 Procter and Gamble Company Case2245 Words   |  9 PagesAssignment 1: Procter Gamble Company (A) Case Analysis (Submitted in fulfillment of the assignments for Marketing Management) Indian Institute of Foreign Trade, Delhi Table of Contents Assignment ..................................................................................4 Executive Summary .....................................................................4 2.Analysis ......................................................................................6 Recommendations ......Read MoreA Brief Note On Patients With Coronary Heart Disease : How Do Statins Work And Why Are They Considered1441 Words   |  6 Pages2009). The CHD is the most common cause of ischemia and the major complications of CHD are: Angina and Heart Attack (Myocardial Infarction). The risk of CHD increases with elevated levels of Total Cholesterol and Low Density Lipoprotein Cholesterol (LDL or bad cholesterol) in the blood. HDL cholesterol- High Density Lipoprotein (good cholesterol)(Ngoepe, 2014) is cardio protective and the risk of CHD decreases, when levels of HDL are elevated(Indolfi, 15 October 2002). Diet influences the level ofRead MoreIs Increased Dietary Fiber Intake Associated With Better Control Of Type 2 Diabetes3122 Words   |  13 PagesAdults? A Review of Current Research Amy Faulkner DIE 4564 Evidence Based Research in Dietetics Professor Kathryn Brogan, PhD, RD ABSTRACT Introduction: With an estimated 26 million Americans currently living with Diabetes, 90-95% of the cases being type 2 diabetes, it is crucial lifestyle interventions are administered by health professionals to lessen the growth of this disease. Nutrition is a key component to reversing type 2 diabetes, and one way to reduce the risks associated with typeRead MoreNutrical Case study Essay1674 Words   |  7 PagesNF100 Case #1 Profile: Patient: Female Age: 52 years old Height: 5’6 Weight 200 lbs Activity level: Sedentary Blood pressure: 130/80 LDL cholesterol: 190 mg/dl HDL cholesterol: 30 mg/dl Case history: This patient is concerned about her risk for colon cancer. Her father had colon cancer and she is consulting you to design a diet that would reduce her risk for this disease. 1. What is her BMI? (Show your calculation—4pts) What is the significance of her BMI? (3 pts) Is thereRead MoreLipoprotein A Essay9440 Words   |  38 PagesIntroduction Lipoprotein A was first discovered in humans by Kare Berg in 1963 whilst a study of variation in LDL antigenicity. The Human gene encoding lipoprotein(a) was cloned in the year 1987(1). Lipoprotein A Structure Lipoprotein A has a similar structure to the LDL molecule with the addition of a covalently bound specific apolipoprotein A (2). Apolipoprotein(A) is a homologue of plasminogen and contains several copies of KRINGLE 4 plasminogen, a single copy of KRINGLE 5 plasminogen and anRead MoreIn Our Current Society, So Many People Struggle With Being1801 Words   |  8 Pageslipoproteins (HDL) and low-density lipoproteins (LDL) levels. At the end of the study, the people that were on the paleo diet were seen to have a larger decrease in physical attributes such as weight, BMI, and waist circumference as well as higher HDL levels, which is known as the â€Å"good† cholesterol. A smaller study was done alongside the main study on a group of non-obese participants, where, in contrast, no weight loss was observed (Tarantino, G., Citro, V., Finelli, C., 2015). Another study

Fast Food and Food Handler Wear Essay - 1858 Words

1. Infrared thermometers are used to measures? Surface temperatures 2. Food cannot be refrozen once it is thawed because? Dangerous bacteria can grow on thawed food 3. What is the minimum temperature for transporting hot food and hot food holding items? 135 (F) degrees 4. The appropriate freezing method for destroying the anisakis parasite in fish is? -4 f degrees and held for 7days 5. What type of jewelry may a food handler wear while preparing food? Plain band 6. A women runs out of the bathroom in a fast food restaurant, and frantically tells the manager that the bathroom sink has backed up and is overflowing. What should the manager do? Close the restroom and call a plumber to unblock the drain 7. The†¦show more content†¦Grease traps must be cleaned on a regular basis because the can? Cause a backup 36. Product stuffed with either raw chicken or beef must be cooked to an internal temp of? 165 f for 15 sec 37. The first step in planning a food safety training program is? Identify the topics for the training 38. When cooking in a microwave, potentially hazardous foods should? Be rotated or mixed halfway through the cooking process 39. To ensure that the items are sanitized, the temp of a ware washing machine’s final sanitizing rinse must be at least? 180 f degrees 40. What two factors are the most important for controlling food borne illness in the food preparation process? Time and temp 41. Reduced Oxygen Packaged food must be stored? In refrigeration 42. An outbreak of typhoid fever, caused by the Salmonella Typhi Bacterium, is most likely to occur after? Flooding 43. Which of the following fall into the â€Å"eight most common food allergens† category? Milk, Wheat, Soybeans 44. Enterohemorrahagic E. coli is a? Bacteria that produces shiga toxins 45. Which of the following bacteria are found in soil? Bacillus cereus 46. The anisakis simplex worm is most likely to be found in? Under cooked fish 47. Which of the following illness DO NOT have to be reported to the local health dept? Giardiasis 48. Which type of temp probe would use to measure the temp of an oven or refrigerator? Air 49. Which of the following is NOT aShow MoreRelatedImportance Of Provision For Horses1364 Words   |  6 Pagesinside the stable. Food provision Mangers should be easy to clean, large, broad and have completely smooth surface with rounded corners. Mangers on the floor promote the horse’s natural way of eating .If hay racks fitted above the head level, it makes the horse to feed at an unnatural level and there is increased risk of getting dental abnormalities. Ventilation Good ventilation is important for stabled horses. Here good ventilation does not mean large stables with direct flow of fast air, they areRead MoreThe Sanitation and Hygiene of Street Food Vendors2143 Words   |  9 PagesINTRODUCTION The street food industry plays an important role in developing countries in meeting the food demands of the urban dwellers. It also contributes substantially to household food spending and provides an income to many female-headed households. It is estimated that street foods contribute up to 40% of the daily diet of urban consumers in developing countries (Consumers International, undated). Street foods feed millions of people daily with a wide variety of foods that are relatively cheapRead MoreCompetitive Strategies And Government Policies1968 Words   |  8 Pagestheir food and beverage industry. There are new companies entering to the market which have to overcome some issues such as mergers, globalization, the price set up, and the sustainability of profits. It is also important to discuss what current or expected government policies exist, regulations and global competition. These subjects are related to labor demand, supply, relations, and regulations which are importa nt matters for the food and beverage industry. In the past 50 years the food and beverageRead MoreCafe Snack House Business Plan3077 Words   |  13 Pagesconsume. We also create promotions and monthly freebies to make our customers keep coming back in our cafà ©. Technology Food  is any substance  consumed to provide nutritional support for the body. Due to the high demands and the quickened process of foods today, it is rare to have the nutrition needed for our body. The products which are loved by the people in the fast-food chains and in the market are inadequate to provide such nutrition but rather in just aiding the feeling of being hungry. AsRead MorePeta Research Paper3346 Words   |  14 Pagesstrong dedication and passion for animals. Testing Laboratories In testing laboratories, animals are subjected to abuse that is unimaginable to most humans. IAMS (Animal food company) uses one of the cruelest research method available for completing the simplest of tasks; by testing the digestibility of protein in their own pet food by subjecting 1-week-old baby chicks to severely growth-retarding â€Å"protein efficiency ratio† studies. Information from the book Leads in Life Sciences: Issue 27 explainRead MoreEssay on Successes and Failures in Biotechnology Innovation2318 Words   |  10 Pagesincrease their bottom line. RR soybeans help farmers reduce the traditional application of herbicides and tillage which in turn helps them save time, labor and input costs. The traditional saving that a farmer can have in just fuel consumption and wear and tear on their machinery is $10 per acre and overall providing a gross profit advantage of $22 more than using traditional soy bean crops. (Monsanto, 2005)   Ã‚  Ã‚  Ã‚  Ã‚  One environmental aspect that shows that the adaptation of RR soybeans is successRead MoreGerman Shepherds at Work Have you ever wondered what German Shepherds do other than play2000 Words   |  8 Pagestime. They need plenty of training before they can be left alone for a long time. German Shepherds were the first dogs to herd animals. For many years farmers had German Shepherds to herd animals because they needed dogs they were big enough and fast enough to keep up with the animals. They use their good eyes and ears to watch and listen for wolves and thieves. The dogs need to be able to protect the farmer and his animals. This breed was originally developed to herd miniature sheep. DuringRead MoreBacterial Disease6531 Words   |  27 Pagespneumoniae, which can causepneumonia, and  Staphylococcus aureus, which can cause a variety of infections. Other common pathogenic bacteria include  Helicobacter pylori, which can cause  gastric ulcers, and  Escherichia coli  andSalmonella, which can both cause  food poisoning. Symptoms of Bacterial diseases: Introduction Symptoms of bacterial diseases vary depending on the type of bacterial infection and the area of the body that is infected. The symptoms of bacterial diseases can also resemble symptoms of otherRead MoreBarbie Case2561 Words   |  11 Pageslandscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world of pink, where she owns a dream house in Malibu. Every day, she wears high-heels to work, and even runs a fashion chain under her name. For many, she was the influential icon of American culture in the late 20th century. Until now, I dare say that her image is still very potent worldwide. Who is she? Never beforeRead MoreEssay about The Current Economy is Based on Greed3814 Words   |  16 Pagesportion of my earned wages for my monthly uncontrollable operating cost, such as tithing, gas, and food. So basically if I do not have enough money right now to get something or do something, I will just go without that particular good until I have enough. This is what I think is wrong with Americans today, it is all about me, me, me, me, me. We have allowed ourselves to develop this idea that if we don’t wear the right kind of clothes, or drive the right kind of car, or live in the right kind of house

Does Technology Make Us More Alone Argumentative Essay Example For Students

Does Technology Make Us More Alone Argumentative Essay IntroductionWhen mainframe and minicomputers provided the backbone of business computing, there were essentially networked environments in the sense that dumb terminals shared access to a single processor (the minicomputer or mainframe), printer (or printers) and other peripheral devices. Files could be shared among users because they were stored on the same machine. Electrical and operational connections were available in common and shared applications, and implementation of new hardware, software and users was a simple task so long as a single vendor was used. With the proliferation of microcomputers in the business environment, information became distributed, located on the various hard drives attached to personal computers in an office, and difficult for other users to access. Today, network systems which connect disparate hardware, software and peripherals are commonplace, but the communication program which makes using these systems has not kept up with the demand for such envi ronments, although a number of companies are now participating in the field. This research considers two of the most popular network operating systems (NOS), NetWare by Novell and Windows NT by Microsoft, and considers which is appropriate for business applications. Network Operating SystemsOperating systems are the interface between individual programs and the user. Through the operating system, the user is able to name files, move them and otherwise manipulate them, and issue commands to the computer as to what the user wants to do. Network operating systems are similar to this, but exist (as the name implies) in the network environment. Thus a network operating system is used to issue commands to shared devices, and to provide a background against which scarce resources are divided among competing users. Ideally, the network operating system is transparent to the user, who is only aware of the ability to share information and resources. An efficient NOS can make the difference between a productive and an unproductive office, and between workers who are difficult to replace when they leave and those who are likely to be familiar with the NOS of choice. Despite their importance, network operating systems have faced challenges in the market because of the diverse hardware requirements that they must meet. Because of this, several different operating systems have been developed, some of which run in place of traditional (single-user) operating systems, and some of which run in addition to these systems. OS/2, for example, provides a multi-user environment without requiring a separate operating system. NOS development gained widespread acceptance when companies such as Artisoft (which manufactures Lantastic) introduced client software which worked with a variety of servers. This made software manufactured by companies such as Novell (which required special client-side networking software) vulnerable, and Microsofts Windows 95 quickly became the client software of choice in the market (although not always among analysts) when it was introduced since it can interface with a number of different server systems with complete transparency to the user. This is the same concept used to develop OS/2 Warp Connect.Comparison CriteriaBecause of the current state of the market, having 32-bit capability is a requirement in most network environments. The various NOS alternatives need to offer a strong file and print base, since that is how most users access and use the networks. Application services, which includes the ability to run messaging, database, and other server-based applications efficiently in a client/server network is an essential requirement of most modern networks. Multiprocessor support is an essential component, as is fault tolerance, high-quality development tools, and application support from third-party vendors. Hardware integration is also a key issue since the NOS should be able to run on hardware which is readily available at reasonable rates, and which is likely to continue to be available in the future. Both the type of processor and the ability to use more than one processor are important consideration s in this regard. A related issue is the networking infrastructure, which includes the ease of use of the network transfer protocols and how well the server software processes multiple LAN adapters and internal routing. .u8aa674258af5c856f0eb45d13d972d8a , .u8aa674258af5c856f0eb45d13d972d8a .postImageUrl , .u8aa674258af5c856f0eb45d13d972d8a .centered-text-area { min-height: 80px; position: relative; } .u8aa674258af5c856f0eb45d13d972d8a , .u8aa674258af5c856f0eb45d13d972d8a:hover , .u8aa674258af5c856f0eb45d13d972d8a:visited , .u8aa674258af5c856f0eb45d13d972d8a:active { border:0!important; } .u8aa674258af5c856f0eb45d13d972d8a .clearfix:after { content: ""; display: table; clear: both; } .u8aa674258af5c856f0eb45d13d972d8a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8aa674258af5c856f0eb45d13d972d8a:active , .u8aa674258af5c856f0eb45d13d972d8a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8aa674258af5c856f0eb45d13d972d8a .centered-text-area { width: 100%; position: relative ; } .u8aa674258af5c856f0eb45d13d972d8a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8aa674258af5c856f0eb45d13d972d8a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8aa674258af5c856f0eb45d13d972d8a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8aa674258af5c856f0eb45d13d972d8a:hover .ctaButton { background-color: #34495E!important; } .u8aa674258af5c856f0eb45d13d972d8a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8aa674258af5c856f0eb45d13d972d8a .u8aa674258af5c856f0eb45d13d972d8a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8aa674258af5c856f0eb45d13d972d8a:after { content: ""; display: block; clear: both; } READ: Remembrance By Emily Bronte EssayIn addition, directory and naming services should be easy to use, and multiple operating systems (such as DOS, Macintosh, Unix, OS/2 and Windows 3.x as well as Windows 95) should be supported given the diversity of most network

Walt Whitman Argumentative Essay Example For Students

Walt Whitman Argumentative Essay Leaves of Grass. One only needs to see those three words to recognize the famous work of poetry. Published almost 150 years ago, the great work is still as recognized today as it was all those years ago. We hear about the great poems in movies and in books today. In the movie Dead Poets Society, the solemn poem, O Captain, My Captain, is talked about. In the recent movie, The Notebook, a copy of Leaves of Grass is the companion of a man who is losing his wife to Alzheimers. Who was the man that wrote the historic work? Why is the work so famous today and why is a bridge spanning Philadelphia to Camden named after the writer? This essay will introduce you to Walt Whitman, not only the writer, but the humanitarian too. We will write a custom essay on Walt Whitman Argumentative specifically for you for only $16.38 $13.9/page Order now Walt Whitman was born at West Hills, near Huntington, Long Island, New York on May 31, 1819 (Platt). Walt was born to Walter Whitman and Louisa Van Velsor. His mother was always the deepest emotional attachment of his life. His mother came from Dutch and Welsh backgrounds. Her parents lived only a few miles away at Cold Spring Harbor, so naturally, Walt often visited them. His grandmother Naomi, or Amy, was a Quakeress who wore plain garments and cap and had a gentle manner. Walt Whitmans father contributed his full share to the making of the poet. The Long Island Whitmans derived from Zechariah Whitman, an English minister who had come to Connecticut in the seventeenth century (Marinacci, Pg 9). His fathers claim to fame was being a good friend to Thomas Paine who wrote Common Sense (Bengtsson). Walts mother taught him to read the bible faithfully and to be a good Quaker. Walts father had little time for his family as he was to busy fighting for the cause of his friend Thomas Paine. It is doubtful that Whitmans mother or father had ever read any of his works. To Walt the word father would never have the same positive meaning as mother. By temperament, Walter Whitman was a perfectionist; he was also moody and easily upset and irritated. His love and approval were often held in abeyance, not freely given or displayed. Frequently he spun dreams of some glory or sudden success, then, when his neatly wrought schemes fell apart, perhaps because he had convinced them unrealistically, he took his frustration and disappointment out on his family (Marinacci, Pg 12). Walt had eight other siblings and when he was about 4 years old, his family removed to Brooklyn. Walt attended the public schools of Brooklyn, and somewhere between the ages of nine and twelve, is when he dropped out of school and started to work for a short time as an errand-boy in a lawyers office. At he age of twelve, Walt started work in the printing office of one of his fathers favorite newspapers, the Long Island Patriot, affectionately called the Pat. Taught by an old printer named William Hartshorne, Walt quickly took to this new trade. He learned to sort the jumble of type called pi and to use the composing stick (Marinacci, Pg 25). He enjoyed handling the metal type, slicing and stacking the crisp paper sheets, and smelling the ever-present printers ink, this was also around the time where he had taught himself how to read and write (Platt). In 1835, when Walt was seventeen years old, he moved to New York City. After several years of apprenticeship on the Star he qualified as a journeyman printer. Always attracted to Manhattan, Walt found a job in the print shop of a newspaper and took a room in a nearby rooming house. No longer did he have to ride the ferry across the river to spend just a few hours at the theater or sightseeing, now he was able to absorb the full daily and nightly life styles of the city (Marinacci, Pg 38). Walt moved back to Long Island where he taught several terms in country schools. As a new teacher, Walt began to put into practice some ideas that came naturally to his particular temperament. Although probably unaware of it, he used some of the unconventional teaching methods that others of this period had been trying out, especially in New England. Walt instructed his students in the standard Three Rs of his day, yet did not stop there. He did not want them to learn by rote, as he had to do while he was in school, but to understand the meaning and relevance of what they were learning. Frequently he read poems and asked his children to memorize them; sometimes they were his own compositions, but more often those by some of his favorite poets. He declined to use the usual corporal punishment. Instead of whipping recalcitrant pupils, he tried to change their attitudes and behavior by gentler methods such as patience, reasoning, reward and providing good examples. What he ideally wished to achieve, as an actual teacher must have been similar to the effect he later hoped to have upon would be readers of his poetry (Marinacci, Pg 44). .u77ee8b4f4f7a746f1fb440ad94d6e344 , .u77ee8b4f4f7a746f1fb440ad94d6e344 .postImageUrl , .u77ee8b4f4f7a746f1fb440ad94d6e344 .centered-text-area { min-height: 80px; position: relative; } .u77ee8b4f4f7a746f1fb440ad94d6e344 , .u77ee8b4f4f7a746f1fb440ad94d6e344:hover , .u77ee8b4f4f7a746f1fb440ad94d6e344:visited , .u77ee8b4f4f7a746f1fb440ad94d6e344:active { border:0!important; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .clearfix:after { content: ""; display: table; clear: both; } .u77ee8b4f4f7a746f1fb440ad94d6e344 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77ee8b4f4f7a746f1fb440ad94d6e344:active , .u77ee8b4f4f7a746f1fb440ad94d6e344:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .centered-text-area { width: 100%; position: relative ; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77ee8b4f4f7a746f1fb440ad94d6e344:hover .ctaButton { background-color: #34495E!important; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77ee8b4f4f7a746f1fb440ad94d6e344 .u77ee8b4f4f7a746f1fb440ad94d6e344-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77ee8b4f4f7a746f1fb440ad94d6e344:after { content: ""; display: block; clear: both; } READ: Charlotte O"Neil"s song EssayAfter teaching he opened a printing office in Huntington, Long Island, starting a new weekly newspaper called The Long Islander, which is still being published to this day. After about eight months of publishing the Long Islander, Walt gave up the paper, probably on the strong advice of his backers and so it was sold. Restless, dissatisfied with his limited horizons, he had grown bored with the daily routine of his work and then began neglecting it (Rubin). He worked at the newspaper until around 1840, when he moved back New York. Spending several summers in the country doing farm work, Walt had published Franklin Evans in The New World paper i n 1841, and also contributed essays and tales to the Democratic Review, until around 1848, when he became the editor of The Brooklyn Eagle. A year later, Walt started working with his brother Jeff on a long winding journey through the Middle and Southern States as far as New Orleans, where he worked for some time on the editorial staff of The Crescent (Platt). It seemed as though no matter where he had gone he always got involved with the press. In 1850 Walt returned to Brooklyn, where he had published a newspaper called The Freeman. Staying in Brooklyn for a few years, he began working with his father building and selling houses. Five years later the first edition of Leaves Of Grass was published in Brooklyn, New York. Later that year in July, Walts father had passed away. A few days later, Walt received a letter from Ralph Waldo Emerson, praising him for the book he had written, Leaves of Grass. A few months after sending the letter, Emerson went to visit Walt in Brooklyn, and later, he also received a visit from Henry David Thoreau, after the second edition of Leaves of Grass was published in New York and the third edition, which was later published in Boston (Platt). In 1862, Walt headed to Fredericksburg, Virginia to visit his brother George, who was wounded while fighting in the Civil War. While visiting his brother and helping him recuperate from his injuries, Walts eyes were awakened to the horrors of war. Walt began his next life as a civil servant and for the next three years stayed around Virginia and Washington D.C. ministering to sick and wounded soldiers. While serving in army hospitals, Walts life became recharged. Once angered and dismayed over the breakup of the Union and after his brother being held prisoner by confederate soldiers, Walts heart and eyes were opened that the Union could only survive with a reconciliation. Walt was no longer just the poet of Long Island; he became the poet of a nation. After spending a few years with his brother he spent the next six years working with his book. Leaves of Grass has been called a lot of things, but mostly a work of art and an amazing read. Leaves of Grass is Walts way of putting his li fe, dreams and thoughts down on paper. It is about love, family and compassion I personally read it and loved it. Walt had suffered a stroke that had paralyzed one side of his body. Walt who had praised and cultivated bodily health and vigor now felt betrayed. Yet he believed that he would fully recover in time, through persistent effort and sheer force of will. His doctor seemed optimistic as well. Walt assured his mother that he would soon recover and return to work. Then he would buy a little house where he would have her and Eddie come and live with him. As it was, Walt employed a substitute to do his office work for him, so that he would still receive at least a portion of his salary. .u659932ca8fd6f08c131efda6aac9d1d8 , .u659932ca8fd6f08c131efda6aac9d1d8 .postImageUrl , .u659932ca8fd6f08c131efda6aac9d1d8 .centered-text-area { min-height: 80px; position: relative; } .u659932ca8fd6f08c131efda6aac9d1d8 , .u659932ca8fd6f08c131efda6aac9d1d8:hover , .u659932ca8fd6f08c131efda6aac9d1d8:visited , .u659932ca8fd6f08c131efda6aac9d1d8:active { border:0!important; } .u659932ca8fd6f08c131efda6aac9d1d8 .clearfix:after { content: ""; display: table; clear: both; } .u659932ca8fd6f08c131efda6aac9d1d8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u659932ca8fd6f08c131efda6aac9d1d8:active , .u659932ca8fd6f08c131efda6aac9d1d8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u659932ca8fd6f08c131efda6aac9d1d8 .centered-text-area { width: 100%; position: relative ; } .u659932ca8fd6f08c131efda6aac9d1d8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u659932ca8fd6f08c131efda6aac9d1d8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u659932ca8fd6f08c131efda6aac9d1d8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u659932ca8fd6f08c131efda6aac9d1d8:hover .ctaButton { background-color: #34495E!important; } .u659932ca8fd6f08c131efda6aac9d1d8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u659932ca8fd6f08c131efda6aac9d1d8 .u659932ca8fd6f08c131efda6aac9d1d8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u659932ca8fd6f08c131efda6aac9d1d8:after { content: ""; display: block; clear: both; } READ: Heroes in Homer's Poetry EssayBy May Walt was well enough to spend several hours a day on the job. Then he heard that his mothers health had suddenly and seriously failed. Alarmed, he left right away for Camden. Three days later, on May 23 his mother died, at the age of seventy-eight. Her death was the hardest blow that Walt had ever had to bear. It is the great cloud of my life, he wrote in anguish. His mothers death coming on top of his own illness proved too much for Walt. He returned to Washington a week after the funeral. Extremely depressed and debilitated, he now accepted the Ashtons hospitality, for he did not want to be alone (Marinacci, Pg 285). Walt Whitman live d such an amazing life doing the very best at everything he put his mind to. But at dusk on March 26, 1892, as a light rain pattered down on Camdens rooftops, Walt Whitman died, at the age of seventy-two. His soul was off at long last on that long-anticipated outward-bound journey (Marinacci, Pg 341).